A global platform giving voice to climate anxiety. We partnered with Force of Nature to turn personal expression into collective solidarity and action.

COP is one of the most influential events in the climate calendar. Yet while policy dominates the headlines, the voices of those most affected, especially young people, are often absent. With four in five young people reporting feelings of climate anxiety, it was clear that a critical aspect of the crisis was being ignored. The challenge was to create a campaign that validated these emotions, broke the silence and made climate anxiety visible as a shared, powerful experience.

We developed ‘Call Your Mother’ as both a physical and digital platform for expression. The name, soft yet provocative, tapped into something deeply human: the instinct to speak, be heard and connect. Pop-up recording spaces across Glasgow invited people to share their truth, while an online hub enabled global contributions. Together, these voices formed a living archive of unfiltered emotion, transforming anxiety into connection and collective energy.

‘Call Your Mother’ gave climate anxiety a platform and reframed it as a step toward action rather than weakness. Hundreds of stories were shared across physical and digital spaces during COP26, validating the mental health dimensions of the crisis in a way that felt inclusive and human. The project became more than a campaign, sparking ongoing conversations around empathy, honesty and climate action. By making space for emotion, it turned silence into solidarity and personal fear into collective strength.