News
Updates and studio news from the Justified team.

Dan Woodward joins Justified Studio as Senior Creative
We welcome Dan Woodward to Justified Studio as Senior Creative. Dan brings deep experience from running his own studio, pairing strong design craft with clear business thinking. He’ll guide creative output, lead projects, and strengthen the strategic lens across our work.

Exploring Creative Playbooks and Manifestos at Arts University Bournemouth
As part of our New Futures initiative, we hosted a talk and workshop at Arts University Bournemouth on the role of Creative Playbooks and Manifestos. The session explored how these tools shape clearer ideas, stronger alignment, and braver creativity.

The Earthshot Prize 2025: A landmark in Rio de Janeiro
The Earthshot Prize Awards have taken place in Rio de Janeiro, marking the Prize’s first year in Latin America. Following our global rebrand for the organisation, it’s energising to see the identity shaping this year’s programme and celebrations on a world stage.
Read more.

Reimagining Creativity for the Next Decade
Creativity is evolving. The tools we use, the speed we move, the systems we depend on – all are being rewritten by technology. For creative consultancies to stay ahead, they can’t just adapt, they have to invent.
That’s why we built Justified.Product – a new incubator and subsidiary of Justified Studio dedicated to reimagining how creativity happens.
Read full story here.

Aesop releases 2024 Impact Report: a renewed commitment to people and planet
Justified Studio is proud to support the launch of Aesop’s Impact Report: A Renewed Commitment – a comprehensive reflection on the brand’s environmental and social progress under the L’Oréal Groupe. From its B Corp recertification to a 30% reduction in store carbon footprints, the report outlines tangible actions in circular design, ethical sourcing, and inclusive culture. Aesop’s continued focus on allyship, belonging, and wellbeing demonstrates a holistic view of sustainability – one that nurtures both people and planet.
Read the full report.

Our client Copalli Rum featured by Bloomberg for its regenerative approach to premium spirits
Our recent collaboration with Copalli Rum has been spotlighted by Bloomberg, recognising the brand’s commitment to sustainability at every step – from Belizean sugarcane fields to carbon-negative production. Rooted in place and purpose, Copalli is proof that true luxury begins with responsibility.
Read the feature on Bloomberg.

Joshua Ogden shares insights on trusted branding in Authority Magazine feature
Our Creative Director, Joshua Ogden, is featured in Authority Magazine outlining the five things you need to build a trusted and beloved brand. He discusses how clarity, authenticity and purpose must lead identity design–not just aesthetics.
Read the full interview.

Justified Studio’s rebrand of La Sovrana 'leans into personality and place'
Our recent work on the identity for La Sovrana has been featured in Design Week, highlighting how the redesign embraces both brand character and geographic roots. The article discusses how the brand’s personality was sharpened through a visual language informed by its locale and legacy.
Read the full piece.

Celebrating changemakers: The Aesop Foundation film at the annual Town Hall
We partnered with Aesop to create a film for The Aesop Foundation’s annual Town Hall summit – a moment to honour the people and partnerships driving lasting social impact around the world. The film spotlights the Foundation’s work with over 20 global partners, championing education, belonging, and environmental justice. It captures a shared belief that design, storytelling, and purpose can shape a fairer, more compassionate future.
Explore The Aesop Foundation project.

Justified Studio debuts brand identity for FIFA U‑20 World Cup Chile 2025
We are proud to announce our collaboration on the official brand identity for the FIFA U-20 World Cup Chile 2025™ – an edition built around the strategy “Legends in the Making”. The visual system draws inspiration from Chile’s Andes peaks, Pacific waves and rich cultural heritage.
See the full case here.

Justified Studio partners with HOKA and Peckham Pacers to celebrate grassroots running
We partnered with HOKA and South London’s Peckham Pacers to capture the energy of the Summer 5000 Series — a night where community, competition and creativity met under the lights. Our role focused on image direction, bringing to life the electric atmosphere that defines grassroots sport at its best.
Explore the event here.

Concept Ventures secures $88 m fund to anchor Europe’s pre-seed stage
London-based VC firm Concept Ventures has closed an $88 million Fund II solely dedicated to pre-seed investments across the UK and Europe – making it the largest fund of its kind in the region. More than 70% of its existing portfolio founders have joined as LPs, reflecting strong founder-backing of the firm’s people-first approach.
Read the full article on Sifted.

Our client Textile Exchange featured in Vogue for redefining fashion’s sustainability agenda
Our client Textile Exchange has been featured in Vogue Business for its renewed strategy – focusing on fewer, deeper initiatives to drive meaningful change across the fashion and materials industry. With a sharpened framework built around partnership, climate and standards, Textile Exchange continues to lead the shift from ambition to accountable action.
Read the full article on Vogue.

Luke Patton on creativity, clarity and carving your own path – featured in Talent Talks
Our Co-Founder and Digital Product Director Luke Patton joined Talent Talks to discuss his journey from early freelance beginnings to building Justified Studio. In the interview, Luke reflects on founding principles, creative philosophy and how technology, curiosity and clarity shape the studio’s work today.
Read the full interview.

Justified Studio visits Belize with Copalli Rum to experience sustainability in action
Our team travelled to Belize with our client Copalli Rum for a first-hand look at their regenerative distillery and the positive community impact behind the brand. From sugarcane fields to the rainforest canopy, the visit deepened our creative partnership and reaffirmed Copalli’s mission – to prove that premium craft and environmental responsibility can thrive together.

Photographer Luke Evans talks at Justified on Japan, craft and curiosity
We hosted photographer Luke Evans at our studio for Bold Talents, sharing new work from his recent journey across Japan. From sacred landscapes to everyday ritual, Luke explored process, patience and the poetry of detail–followed by an open Q&A with our team and guests.
Discover Bold Talents.