A digital party celebrating FENTY’s faux leather capsule. We partnered with the brand to fuse fashion and music through bold graphics, live visuals, and performance.

FENTY was preparing to drop its faux leather capsule, but traditional launch events were off the table. The brand is known for creating cultural moments rooted in community, nightlife and fashion. Without physical gatherings, there was a risk of losing momentum and impact. The challenge was to design a campaign that could translate FENTY’s energy into a digital-first format, while still feeling bold, social and unforgettable. It needed to be more than a stream, it had to be a true event.

Together with FENTY, we created Fenty Social Club, a digital-first platform designed to capture the energy of nightlife. From bold graphic assets to live visuals, every element was crafted to move with the music. The line-up featured DJs Kitty Cash, Pedro and Stretch Armstrong alongside performances from Lil Uzi Vert and Octavian. The experience merged fashion, music and digital culture, delivering the spirit of the club straight to audiences’ screens. This approach reimagined what a fashion launch could be in a virtual world.

Fenty Social Club successfully brought FENTY’s community together online. By blending fashion and music in a digital space, the campaign extended the brand’s reach beyond a single location. Audiences engaged with the event as both a concert and a collection launch, making the drop feel like a celebration. The project reinforced FENTY’s reputation for cultural leadership, proving that digital experiences can be just as impactful as live ones.