Google Find That Thing
Working with Google Creative Lab, we developed Find That Thing, a campaign positioning Google Lens as the 'new way to Search'. Through strategic concepting and art direction, we helped reimagine Lens as a tool for curiosity, empowering younger audiences to explore, discover and learn visually.
Challenge
Positioning Google Lens as more than a tech feature.
Google sought to reposition Lens as a powerful standalone product rather than a hidden feature within Search. While younger audiences knew Google as functional, few saw it as inspiring or exploratory. The challenge was to find a creative idea and visual world that captured the magic of visual search – making it feel human, intuitive, and culturally relevant. The goal: renew trust in Google as the most helpful and forward-thinking way to find what you need.
Solution
Turning curiosity into a campaignable idea.
Working closely with Google Creative Lab, we developed Find That Thing – a campaign that reframed Lens as the effortless way to search what you see. The creative concept explored the intersection of play, technology, and everyday discovery. We built a visual and tonal world that celebrated real-life curiosity, positioning Lens as a companion for inquisitive minds. Through collaboration, art direction and conceptual development, we created a platform flexible enough for global storytelling.
Results
A collaboration that pushed creativity further.
The collaboration unlocked a powerful creative foundation for Google’s future Lens communications. Find That Thing became a rallying idea that inspired both internal teams and audiences alike, redefining how Google communicates its visual search capability. The process set a new benchmark for the partnership between design and innovation – proof that when strategy and creativity align, the work resonates deeply.
