A film series spotlighting environmental action and circular design. We collaborated with Heron Preston to position the brand as a bold voice for change in contemporary fashion.

Heron Preston built his name on challenging convention. Yet as sustainability became a marketing trend, the brand needed to reclaim authenticity in a crowded space. The challenge was to communicate real environmental action, not rhetoric. We needed to make circular design tangible, creative activism credible, and sustainability a living practice rather than a passing theme – proving that Heron’s message could move from words to measurable work.

Together, we developed Un-Fuck the World – a film series that turns sustainability into story. Each film exposes the process behind Heron Preston’s partnerships, from upcycled production to policy influence. The creative approach fused documentary realism with the designer’s raw aesthetic, creating a cinematic language that feels both global and grounded. The series made Heron’s activism visible, reframing fashion as a tool for accountability, craft, and cultural change.

The series deepened Heron Preston’s position as a pioneer of circular fashion. It reached new audiences beyond the runway, engaging communities of makers, policymakers, and fans. By showing sustainability as a living ecosystem rather than a label, Un-Fuck the World strengthened the brand’s integrity and inspired industry peers to approach design with renewed responsibility.