A London-based fashion brand with dressmaking heritage. We reimagined Jakke’s identity and built a digital platform that reflects its bold, confident edge.

Jakke had long since made its name with standout faux-fur outerwear and a strong ethical stance, earning recognition from press, customers and global retailers. But as the collections expanded and the aesthetic matured, the brand faced a pivotal moment. It needed to evolve its image without losing personality. The challenge was to balance edge with ethics, playfulness with clarity, and to build a digital platform that could carry the ambition of a growing fashion brand while remaining intuitive and accessible.

We worked with Jakke to redefine its foundations, clarifying purpose, positioning and tone. The new visual identity is bold yet minimal, layering strong typography with structured grids to create space for texture, campaign imagery and product storytelling. In the digital space, we designed and built a mobile-first e-commerce platform that feels editorial yet intuitive. Product takes centre stage, supported by intuitive navigation, modular content and seasonal flexibility. The tone of voice is direct and unapologetic; a digital reflection of Jakke’s independent character.

Jakke’s refreshed brand now reflects its momentum and ambition. Rolled out across campaigns, packaging, and digital platforms, the identity has strengthened internal alignment and external perception. The new site delivers a faster, more seamless shopping experience across mobile and desktop. With a modular system that supports growth across markets and seasons, Jakke is now positioned as a confident, directional voice in fashion – one that speaks with clarity, conviction, and style.