A London fashion brand built on craft, character, and ethics. We designed a mobile-first e-commerce platform that supports Jakke’s evolving aesthetic and global growth.

Jakke had built strong recognition for its faux fur outerwear and responsible approach to fashion. With the brand shifting toward a broader, more elevated collection, its digital presence could no longer keep pace. The existing platform lacked structure, visual flexibility and an experience designed for mobile shoppers. The challenge was to design an online store that captured the brand’s edge while delivering a clean, reliable journey from discovery to checkout. It needed a system that supported seasonal storytelling, strong visuals and a growing international audience without compromising usability.

We designed and built a responsive e commerce platform that pairs an editorial feel with clear, conversion focused pathways. The experience starts with a simplified architecture shaped through user journeys, wireframing and iterative prototyping. A component based design system allows campaigns and products to sit together with consistency, using structured grids, confident typography and controlled use of texture. Product detail pages were reworked for clarity, with refined image sequencing, fit guidance and logical calls to action. The build followed an iterative sprint process, integrating performance improvements, international settings and seasonal content tools that give the team full control without technical overhead.

The new platform has strengthened Jakke’s position as a contemporary, globally ready fashion brand. Mobile sessions now convert with greater ease, supported by clearer navigation, faster load times and more focused product storytelling. The modular system allows the team to update campaigns and collections quickly, supporting seasonal change without compromising consistency. The result is an e commerce experience that feels confident, efficient and unmistakably Jakke.