Klim
Klim is leading the shift to regenerative agriculture, connecting stakeholders across the food system to drive systemic change. We built a brand and platform that balance scientific depth with human stories, bringing clarity, trust and optimism to a sector in crisis.
Challenge
Making regenerative agriculture urgent and accessible.
Klim set out to redefine farming by making regenerative practices viable at scale. The challenge was to create a brand that could move seamlessly between scientific expertise, grassroots farming communities and corporate stakeholders. It needed to speak with clarity and urgency about the climate crisis, while showing optimism for a regenerative future. At the same time, the platform had to serve as both an educational tool for farmers and a bridge for businesses and consumers to understand their role in the transition.
Solution
A clear, vibrant brand system rooted in contrast and confidence.
We worked with the Klim team to refine their strategy, positioning them as a movement builder driving change across the industry. A bold and flexible visual identity helps to build contrast and clarity. Type, colour and motion reflect both the seriousness of the climate crisis and the hope of regeneration. The tone of voice is grounded yet confident, bridging technical expertise with mass engagement. Digitally, we designed a scalable platform where farmers can access guidance on regenerative practices and businesses can find clear pathways to support them.
Results
A strong foundation for growth and global adoption.
Klim now leads with transparency and precision. The brand speaks directly to farmers, businesses and consumers, helping each group understand their role in building a healthier food system. This refined identity and platform has cultivated trust and momentum, empowering expansion into new markets and championing regenerative practices. With a strong strategic and creative foundation, Klim now stands as a catalyst for change in one of the world’s most urgent systems.
