A suite of launch films and stills for a debut fragrance collection. We translated L’Entropiste’s tension between chaos and control into a visual language for scent.

L’Entropiste’s launch demanded a visual system capable of expressing the individuality of six fragrances without losing the coherence of the brand. Each scent held its own character, yet all shared the brand’s philosophy of beauty born from disorder. The challenge was to craft an integrated series of films and imagery that could stand alone as sensory experiences, while collectively introducing a cohesive new voice in luxury fragrance.

We developed a cinematic language that gave each fragrance a distinct emotional identity, unified through L’Entropiste’s visual DNA. Light, motion and materiality became our vocabulary, evoking notes of scent through visual rhythm and tactile detail. From art direction to edit, every frame was designed to feel instinctive and intimate. The resulting toolkit offered flexibility across platforms, serving as a foundation for future storytelling and brand activation.

The suite of films and stills established L’Entropiste as a new voice in contemporary fragrance. Their debut collection launched with a powerful visual presence, driving intrigue and recognition across digital and physical touchpoints. The work not only defined how the brand looks and feels, but also set the creative framework for its ongoing evolution.