A new creative direction for an advanced anti-ageing launch. We shaped a mixed-media world inspired by Alpine motifs, expressing natural regeneration across every brand touchpoint.

The brief asked us to introduce a high-performance anti-ageing product without relying on familiar beauty cues. The brand wanted to honour its Alpine roots while challenging dated views of ageing. There was also a need for consistency across all ecommerce assets, product pages and campaign formats. The challenge was to create a visual language that felt natural to the brand yet strong enough to anchor a full rollout across retail, online and print.

We crafted a collage based direction that placed Alpine botanicals at the heart of the story. Layered photography, cut textures and soft graphic gestures created a distinct visual voice that felt both refined and rooted in nature. This approach gave the brand a clear creative foundation, one that worked across hero campaign assets, in store displays, ecommerce imagery and printed materials. The aesthetic established a coherent experience and opened the door to a deeper creative partnership.

The mixed media system delivered a consistent visual language across every channel. Ecommerce and product pages gained clarity and character, while campaign assets translated seamlessly from retail to digital. The refreshed aesthetic helped reposition the product within the wider range and marked the start of an ongoing collaboration between Susanne Kaufmann and Justified, providing a stable platform for future storytelling.