We partnered with Vurvey to redefine how people and brands co-create. Through our Product Evolution programme, we reshaped the platform around habit-forming behaviours – turning feedback into engaging, collaborative experiences that drive loyalty and innovation.

Vurvey’s video-enabled insights platform connects consumers and brands through short, conversational video surveys. However, the product lacked clarity and consistency. Users struggled to navigate onboarding, video creation and community engagement, while stakeholders debated whether to prioritise brand or consumer features. This fragmentation slowed development and diluted value for both sides. Our challenge was to create a unified experience that nurtured daily participation, simplified complexity and aligned every touchpoint behind a single purpose, connection through collaboration.

Through our Product Evolution programme, we restructured Vurvey’s experience around three behavioural pillars, Cue, Habit and Reward, to form a clear and intuitive feature ecosystem. Daily prompts, streak builders and avatar cues encourage initiation. AI-guided video surveys and Facetime-style recording tools sustain engagement, while a points-based reward system converts participation into tangible value with brand partners. We led a mobile-first redesign, crafting a component-driven UI system optimised for smaller screens and progressive disclosure. This ensured users accessed only relevant information at each stage, improving focus and flow. The new design system unites brand and user journeys within a scalable, data-driven architecture.

The redefined platform delivered measurable results across engagement, usability and commercial outcomes. Vurvey recorded a 260% increase in converted brand partnerships, a 3× rise in user-generated video surveys, and a 2× improvement in engagement. The new design system accelerated development cycles and unified internal teams. With major clients including Timberland, Unilever, Adidas and Honda, Vurvey now stands as a leading collaborative insights platform, one that transforms feedback into meaningful brand innovation.