Promotions - David and Harvey

Justified Studio is proud to announce the promotion of David Horsler and Harvey Robinson to Senior Creative roles, a milestone moment not only for them personally, but for the continued evolution of the studio as a whole.

Both David and Harvey joined Justified at the very beginning of their careers, growing alongside the studio as it has scaled, matured, and sharpened its creative focus. Their journeys reflect what Justified stands for: long-term thinking, deep craft, and empowering talented people to build meaningful work over time.

David holds a particularly special place in Justified’s story. He was the first creative hire at the studio, joining initially as an intern at a pivotal moment when the foundations of the brand and culture were still being formed. From those early days, David demonstrated an instinctive understanding of brand thinking, not just how things look, but how brands behave, communicate, and endure. Through curiosity, consistency, and an exceptional attention to detail, he has grown into a defining force within the Brand team.

Looking back on his journey, David sees his proudest achievement not as a single project, but as being part of the studio’s evolution itself.

“While I take pride in every project we’ve launched, my greatest achievement has been witnessing and contributing to the evolution of Justified. Having been here since the very beginning, seeing us grow into the studio we are today is really rewarding. Stepping into this senior role feels like a natural progression of that journey. More than any single piece of work, I’m proud of the culture we’ve built and the opportunity I’ve had to collaborate with all the talented people along the way.”

Over the years, David has been instrumental in shaping some of Justified’s most impactful brand work. His contribution to the Natoora rebrand stands as a clear example of his ability to balance restraint with boldness, creating systems that feel timeless yet contemporary. He has also played a key role across projects for Wild and FIFA, bringing clarity, rigor, and a strong creative point of view to each brief. Beyond the work itself, David has helped define how the Brand team operates, mentoring junior designers, raising the bar for craft, and ensuring that creative decisions are always grounded in purpose.

As Justified looks ahead, David is focused on sharpening the studio’s role in helping organisations define who they truly are.

Harvey Robinson’s journey has been equally impressive, rooted in a deep understanding of digital design and how brands come to life through interaction and experience. Joining Justified as a Junior Designer, Harvey quickly distinguished himself through his ability to think systematically while still obsessing over the finer details of execution. As the studio’s Digital offering expanded, Harvey became a cornerstone of that growth, helping lead projects that demanded both technical fluency and creative ambition.

When asked which moment stands out most as he steps into his Senior Creative role, Harvey points to a project that captured the full scope of the digital team’s capabilities.

“I would say the Google product partnership. It was a perfect showcase of the digital team’s full capabilities. We ran strategic workshops to shape the vision, then operated as a true extension of their internal team to execute it.”

Harvey has also been central to the digital evolution of Natoora, alongside delivering standout work for Concept Ventures and Treefera. His approach to digital design is thoughtful and progressive, always balancing usability, performance, and scalability with emotion and storytelling. Within the Digital team, Harvey has emerged as a natural leader, someone others turn to for guidance, problem-solving, and direction when projects become complex.

Looking forward, Harvey is particularly excited by how technology; and AI in particular, is reshaping both the industry and Justified’s creative process.

“I’m excited about where the industry and Justified are heading with AI. It opens new possibilities for visual territories and creates time to focus on the craft. We’re taking what we’ve learned over the past few years to build technology that makes this happen. That freedom allows us to obsess over the details. It’s about thinking ‘what’s the best a project can be,’ not worrying about the logistics of how we’ll get there.”

As Justified continues to evolve, the studio remains committed to nurturing talent from within and creating clear pathways for creative growth. The promotions of David Horsler and Harvey Robinson are a testament to that belief, and a strong signal of what’s to come.

We’re incredibly proud of both of them and can’t wait to see how they continue to shape the work, the teams, and the future of Justified Studio.