The Earthshot Prize

The environmental crisis demands more than awareness. It demands a global shift in how we think, collaborate and act. The Earthshot Prize was created to accelerate that shift, offering the world’s most ambitious environmental award to scale solutions that can repair the planet within a decade. Our role was to build the strategic foundation and brand platform capable of carrying that mission, one that could inspire globally, cross cultures and mobilise people at every level of society.

The Earthshot Prize had the reach, the ambition and the cultural visibility to make genuine change. What it needed next was a brand strategy that could hold that responsibility. The challenge was to capture both the gravity of the climate crisis and the possibility of meaningful progress. Too much urgency risks alienation. Too much optimism risks naivety. Our task was to strike a balance that felt credible, motivating and universally accessible.

The Prize had to resonate across an extraordinarily broad network, from policymakers and scientists to educators, innovators, activists and schoolchildren. It needed to align these audiences around a shared purpose while still speaking to their individual motivations. Most of all, the brand had to project forward momentum. This was never about celebrating ideas, it was about scaling solutions and accelerating action.

Our strategic approach positioned The Earthshot Prize as a global catalyst for environmental innovation. We grounded the strategy in the natural systems that shape our world, using them as a metaphor for the Prize’s role, interdependent, regenerative and future focused. This thinking informed every facet of the brand.

We defined a clear narrative that emphasised agency and possibility. The tone of voice combined clarity with warmth to ensure the message could travel across cultures and age groups. The visual identity expressed renewal and movement through fluid forms, balanced typographic structures and a palette that felt refined yet accessible. Every element was designed to carry global significance while avoiding the clichés often seen in environmental communication.

The strategy extended far beyond design. We built a platform that could support award shows, campaigns, partnerships and educational initiatives. A particular focus was placed on younger audiences and emerging innovators. These groups will shape the solutions of tomorrow, so the brand needed to feel open, energising and relatable to them. By uniting scientific credibility with cultural resonance, the strategy created a foundation for long-term engagement.

The Earthshot Prize is now recognised as a leading global platform for environmental leadership. The strategy has given the brand a clear centre of gravity, enabling it to speak with authority and empathy while connecting people across continents and disciplines. Strategic campaigns have broadened participation, with younger generations engaging in unprecedented numbers and contributing new perspectives to the environmental conversation.

By weaving together science, storytelling and system-level thinking, the brand has built a sense of trust and hope that feels both credible and urgent. It has become a space where visionary ideas can be celebrated, supported and scaled. Most importantly, it has proven that when a brand is grounded in clarity, purpose and strategy, it can inspire belief in real, tangible change.

The Earthshot Prize continues to champion solutions that can repair the world. The brand ensures that the message reaches far beyond the environmental sector and into the lives of people everywhere. This is how global transformation begins, with a strategy built to carry it.