The Earthshot Prize
The Earthshot Prize is the world’s most ambitious environmental award, scaling solutions to our planet’s greatest challenges. We created a unifying brand and communications platform that inspires globally, connects cultures and drives action toward a regenerative future.
Challenge
Building a brand with global reach and universal hope.
The Earthshot Prize had the ambition and the platform, but needed a brand capable of holding global significance. The challenge was to balance gravity and optimism: to reflect the urgency of the environmental crisis while remaining accessible, inclusive and hopeful. The brand had to resonate across audiences as diverse as policymakers, scientists, educators, innovators and schoolchildren. It needed to inspire innovation, drive participation and spark dialogue worldwide without losing clarity or credibility.
Solution
A timeless identity rooted in optimism and possibility.
We developed a brand strategy that positioned The Earthshot Prize as a global catalyst for environmental innovation. Inspired by the natural systems that shape our world, the visual identity reflects themes of renewal and forward motion. Typography, colour and motion were designed to balance refinement with accessibility. The tone of voice is universal, combining clarity with warmth. Alongside the identity, we created assets for award shows, launch campaigns and educational initiatives, with a particular focus on engaging younger generations and emerging innovators to ensure the Prize looks forward as much as it looks around.
Results
A trusted, global beacon for environmental hope.
The Earthshot Prize has become a globally recognised platform for environmental leadership. The brand now speaks with clarity and intent, connecting across cultures and generations to spark dialogue and inspire innovation. Strategic campaigns have engaged younger audiences, helping to cultivate a pipeline of future changemakers. By uniting science, storytelling and cultural resonance, the Prize has built lasting trust and offers a credible sense of hope that inspires belief in real systems-level change.
