Ikea Future Forest

Exploring new ways to measure and protect forests. We partnered with IKEA to build a conceptual framework combining emerging technologies with data visualisation for transparency in tree health and carbon capture.

An image of Ikea Future Forest interactive experience showing the brand UI and graphic elements

Challenge

The system to protect our forests is broken and built on guesswork.

Forests are our strongest defence against the climate crisis, yet we are losing them faster than ever. The planet has already lost 420 million hectares of forest cover in just three decades, with 90% of original forests at risk by 2030. Despite the urgency, the infrastructure for protecting forests is fragmented, opaque, and outdated. Data is incomplete, inconsistent, and often inaccessible, leading to guesswork rather than informed decision-making. Without reliable insight, true restoration remains out of reach.

An image of Ikea Future Forest interactive experience showing the imagery styling and graphic elements
An image of Ikea Future Forest interactive experience showing the UI and the data graphic elements

Solution

We combined technology and design to make forests measurable, traceable, and visible.

We developed an experimental visual framework showing how advanced technologies could transform how we understand and manage forests. By connecting satellite mapping, LiDAR, isotope testing, environmental DNA, drone data, and carbon-neutral blockchain, we demonstrated a future where forest health and carbon capture can be tracked in real time. Through graphical design systems, we turned complex ecological data into meaningful visual insights, enabling transparency and accountability across IKEA’s supply chain.

An image of Ikea Future Forest interactive experience showing the UI and the data graphic elements
An image of Ikea Future Forest interactive experience showing the UI and the data graphic elements
An image of Ikea Future Forest interactive experience showing the brand UI and graphic elements
An image of Ikea Future Forest interactive experience showing the brand UI and graphic elements
An image of Ikea Future Forest interactive experience showing the UI and the data graphic elements

Results

Turning invisible forest data into actionable environmental insight.

The explorations revealed how environmental data can power measurable impact. Visualising tree and carbon data not only makes the invisible visible, but also creates a shared language between businesses, scientists, and consumers. This approach lays the groundwork for new global standards in responsible forestry and helps businesses like IKEA make data-driven, sustainable decisions at scale.

An image of Ikea Future Forest interactive experience in a desktop display showing a user

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