Partnering with Peckham Pacers & HOKA Europe to create the visual identity for this year's Pacers 5000.

We partnered with Peckham Pacers and HOKA Europe to create the visual identity for the 2026 Pacers 5000, developing a bold, high-energy campaign system that reflected both the intensity of race night and the strength of the community behind it. Built around the event mantra, "Race For Yourself", the identity celebrated personal ambition as much as competition, creating a flexible visual language that carried seamlessly across digital, social and on-the-ground event touchpoints.

Staged at Southwark Park Athletics Track, the Pacers 5000 has become one of London's defining community running events, bringing together elite athletes, emerging talent and local runners in an atmosphere that feels as competitive as it is inclusive. Our role was to create an identity worthy of that energy, one that elevated the event while remaining unmistakably rooted in the culture that makes it unique.

Event Production & Coordination: Kurt Wilkinson, Erin Stutz, Abigail Nolan
Photography: Ben Farber, Lloyd Ball & Justified Studio
Film: Andrew Telling & Justified Studio