Treefera

Carbon markets hold huge potential in addressing climate change, yet they are plagued by greenwashing and ambiguous communication. Without reliable data, trust fades and valuable opportunities are missed by investors, governments, and forest owners alike. Treefera set out to change this by using smart technology and satellite images to create a real-time, trustworthy view of forest resources. The challenge was to design a brand that translated this technical innovation into clarity and confidence for a diverse set of global stakeholders.

We created a brand identity rooted in Treefera’s principles: Clear Data, Clear Decisions, Clear Impact. The logomark blends organic geometry with digital motifs, capturing the essence of forest structures alongside data flows. A refined typographic system projects confidence and precision, complemented by a modern, grounded colour palette that avoids environmental clichés. The messaging is designed to be clear and accessible, engaging audiences from policymakers to institutional investors. The result is a brand that thoughtfully balances nature and technology into a clear, credible, and scalable identity.

Treefera made a strong debut at New York Climate Week and has since formed global partnerships with institutions like JP Morgan and national governments, supported by a $12 million Series A funding. Its confident identity and clear messaging have earned trust across science, policy, and finance, establishing Treefera as a leader in the carbon economy. By transforming complex data into accessible insights, Treefera is helping carbon markets drive real impact in the fight against climate change.