A contemporary British fashion brand rooted in craft and sustainability. We refined Wax London’s identity into a premium, approachable system built for global scale.

Wax London is a menswear brand rooted in sustainability, craft and contemporary British design. Each piece is carefully designed to be worn every day while telling a story of place, material and care. We partnered with Wax London to evolve their identity, building a visual system that reflects their craftsmanship, character and commitment to purpose. The result is a brand that feels premium yet approachable, heritage-inspired yet modern and ready to grow globally.