Indicium AI, formed from the merger of Indicium and Mesh-AI, partnered with Justified Studio to create a unifying brand, identity and enterprise-scale digital platform.

The merger brought together two respected consultancies with distinct strengths and reputations. Indicium was known for engineering depth, delivery speed and scale, while Mesh-AI carried strong strategic credibility within regulated enterprise markets. The challenge was to unify cultures, narratives and intellectual property into a single brand without dilution. The new identity needed to speak confidently to C-suite leaders and deeply technical teams alike, avoiding familiar AI clichés while signalling maturity, seriousness and global ambition. From day one, it had to feel enterprise-grade, while still expressing clarity, movement and belief in the value of AI.

We positioned Indicium AI as a transformation layer between complex data systems and human decision-making. From this idea, we built a restrained but expressive brand system that balances authority with momentum. A clear brand architecture unified legacy equities without over-claiming, while a modular messaging framework allowed complex ideas to be distilled with precision. The visual identity centres on a technically expressive system that reveals clarity through complexity rather than masking it. The digital platform brought these elements together, creating a confident global presence designed for scale, adoption and long-term growth.

Indicium AI launched with a unified brand that immediately clarified its proposition to global enterprise audiences. The identity now supports consistent communication across regions, disciplines and teams, while giving leadership a credible platform for growth. Internally, the system enabled rapid alignment and adoption. Externally, it reframed conversations around trust, clarity and execution, reinforcing Indicium AI’s position as a serious, pure-play AI consultancy operating comfortably inside complexity.